Winter 2015 Clients, Sales and Review

Boosting Sales By Looking To The Past

Why you should review your unused leads and sales from 2014

2015 could become your most profitable year in a decade, if you'll look into 2014 for hints on how to maximize your sales. Here are just a few hints gathered from numerous articles found all over the web: 

• Pull Out All Your Dead Leads. You've got a pile of leads that never amounted to anything in 2014 - people who just never bothered to call you back. Now is the time to pull those files, check for email addresses first, and send a simple: Do you still want to do this job? It works every time. Even if they don't, you're still establishing a rapport with the client, reminding them of who you are and what you do.

• Make a list of the dead leads who don't get back to you via email. For those who have cell phones, try sending a quick text asking, "Still interested in doing that ____ job?" List your business name and telephone#.  This works for folks who are too busy to look at emails, or are at work. They may reply to a text, though. 

• Make a list for all the dead leads who didn't respond to email or text, and those who only have home phone numbers, and call them. Even if you don't get through, remind them of the estimate and ask a simple, "Are you still interested?"

• Review all your finished jobs. Perhaps you'll remember that one needed a new ___ or you'd recommended something to them that they opted out of, but would need in the future. Follow steps 1,2,and 3.

• Make folders for seasons, such as "Winter 2015", "Spring 2015" "Summer 2015" "Fall 2015", and make lists for clients who may need repeat services. For me it's gutter cleaning and chimney cleaning. Everybody needs their gutters cleaned in Spring and Fall, so I take all the clients who called me for those services, and make a master list. That way I can call them in the height or Spring, and in the Fall after the leaves have fallen, and remind them to get a service. I also offer a discount to those who pre-register for the services, and set a date in advance. Follow steps 1,2 and three until you've covered your whole list.

• Finally, while going over your finished jobs, look for those clients who gave you rave reviews, and offer them via email, text, and phone - a reward for referrals. Make it substantial, at least $100 for every completed job over say, $600. This can lead to more referrals, and so on and so forth. 

After taking all these steps, you will find that your previous customers may remember that they need a job done that they forgot to mention to you, refer a friend or relative, or just keep you in mind when they hear about a friend needing work done. 

At least you'll have looked over everything, leaving no stone un-turned. That's seriously good business. 

#sales, #proft, #marketing, #repeat customers, #organization, #referral